Digital Marketing Consulting Competition - Visit Milwaukee

This was a semester long project partnering with Visit Milwaukee and the Milwaukee Theater District to brainstorm ideas on how to increase awareness, ticket sales, and build a community. My role of this project was the promotion plan, this included coming up with an ad concept and target criteria for social media advertisement, email marketing for a newsletter getting the word out on our campaign idea... Dress the Part: Uncover the Art of Theater, and brainstorming what sort of influencers they could partner with that would increase their awareness and drive out of state tourists to Milwaukee and the theater district. In addition to my part of the project, what was included was also brainstorming a creative strategy, or a tagline for our concept, researching the Visit Milwaukee analytics and creating our own personas to base our inspiration on, and a brand activation timeline, which explained the timeline of how, when, and why we were going to implement our campaign idea into their schedule.